Dear Gym Fashion designers,
As you know, I have designed my own range of gym wear. I saw a hole in the market. No one provided me with a solution to my skin rashes post workout, or my boobs being schmushed into a bra. Have you all got a manual that is still in draft format?
You may have had years of experience, but these are a few things I’ve learnt along the way, and no, I have not consulted any manual.
- I haven’t foregone fashion for being practical. I made sure that I didn‘t have to call in help and get my pants extracted from my butt after a session.
- White pants – NO! Just no! Dark colors to hide the sweat are the way to go (sweat always gathers in the crevices of our bodies – you know what I mean!). If you want to stand out from the crowd, it’s not by giving women outfits that show everything!
- Sports Bras – why, why, why do you design them so we have to contort our body post workout to get the damn things off? Why do you think that is normal?
- Use fit women, not fit models to measure up sizes. Fit women often have larger calves, larger arms (and this helps those who want to shed some kilos too)
- Boobs – respect is the key. Boobies also come in all shapes and sizes (and vary over the month), so the ‘ one size’ fits all simply does not work. Use bra technology and make it easy to get into. Front-fastening bra – get it?
- Design the clothes so they are actually comfortable to work out in. Don’t design tops that move during a workout – no one likes a surprise tummy pop through the top while lifting, stretching and bending. Longer tops are the way to go.
- Inspire women – clothing does that. They want to be a better version of themselves, not to be someone else entirely. Keep that in mind when designing.
- Flatter us. Don’t let body parts pop out or be unwittingly enhanced. Use fabrics that complement a workout, so it’s not a chore.
What I want is what most women want. We want to flaunt our best assets, while feeling a surprise pop tucked in to make sure we look AND feel great. I guess that’s why StaeFit is leading the way – as it’s designed by a woman, FOR women.
Written by Operation KK, Published for StaeFit, London, 2016